A Seamless Shopify Migration for a Growing Sports Retailer

Sports Retail
$5 Million pa
25+
1 Outlet
Shopify
Business Challenges
Armando Sports, a leading sports equipment and apparel retailer, recognised the need to modernise its ecommerce platform to enhance customer experience and streamline operations.
The team took the initiative to develop their own Shopify store but soon encountered significant roadblocks that prevented them from fully optimising the platform.
Their key challenges included:
Configuring Essential Features
While the core Shopify setup was in place, critical features such as Click and Collect, Fulfilment automation, and inventory synchronisation required configuration by experienced experts.
Technical Challenges & Customisation
The in-house team faced limitations in implementing advanced features and required assistance to fine-tune integrations with third-party apps.
Communication with App Developers
Engaging with multiple technology providers proved to be a major bottleneck, delaying progress and causing frustration for the team.
Ensuring a Smooth Store Launch
With deadlines approaching, Armando Sports needed expert guidance to finalise their Shopify setup and successfully transition to their new ecommerce platform.
To overcome these challenges, the team at Armando Sports turned to TranslatorHQ for professional support in optimising and launching their Shopify store.
THQ Solutions
Leveraging its deep expertise in ecommerce technology and platform integrations, THQ stepped in to refine and optimise Armando Sports’ Shopify store.
The key solutions included:
Collaborating with Technology Providers
THQ acted as the primary liaison with third-party app developers, ensuring that all integrations worked seamlessly and eliminating communication bottlenecks.
Configuring Click and Collect & Fulfillment Features
The team successfully implemented and optimized Click and Collect functionality, allowing customers to purchase online and pick up in-store with ease. Additionally, automated fulfillment processes were fine-tuned to streamline order management.
Finalising Store Functionality
THQ worked closely with Armando Sports to configure essential Shopify features, optimize product listings, and ensure smooth navigation for an enhanced customer experience.
Providing Hands-On Support for Store Launch
The THQ team took ownership of resolving last-minute technical issues, ensuring the store was fully operational and ready for launch on schedule.
“The TranslatorHQ team made the process easier and sorted out all the little issues with the different providers for us. They took responsibility to get things working.”
Armando Sports
Results & Business Impact
Thanks to THQ’s expertise and hands-on support, Armando Sports successfully launched a fully functional Shopify store with significant business benefits, including:
- Seamless Click and Collect experience, improving convenience for customers and driving in-store foot traffic.
- Streamlined fulfillment and inventory management, reducing operational bottlenecks and improving order accuracy.
- Enhanced customer experience, with a fully optimised ecommerce store offering intuitive navigation and smooth transactions.
- Time and resource savings, as THQ’s intervention eliminated delays and ensured a smooth, stress-free migration.
Conclusion
By partnering with TranslatorHQ, Armando Sports successfully transitioned to Shopify without the common pitfalls of a DIY platform migration.
With expert configuration, seamless integrations, and a fully optimised store, the retailer is now well-positioned to drive online growth while maintaining its strong presence in traditional retail.
The collaboration ensured a smooth transition for this popular and busy business, proving the value of having an experienced ecommerce partner in achieving business success.