The ability to group products together offers many benefits:
- Search and product pages aren’t cluttered
- Your customers can see available size/colour variations on the one product page
- You only have to maintain one product
You may have multiple products that come in multiple variations, such as sizes and colours, but choose to display the product only once on your web store with a drop down selection of the various attributes. These are called Product Variants and are managed differently in each eCommerce system.
You can group your products together on your website automatically using the ManufacturerSKU in Retail Express.
The Manufacturer Code from Retail Express is used to group the variants in ECommerce as shown below by “Product”. This SKU is the link between Retail Express and ECommerce and the Supplier SKU, which includes variants such as size, links each product to its corresponding product in ECommerce.
As shown below, In Retail Express the Product group is the Manufacturer SKU, whereas the Supplier SKU includes the size variants.
|ProductId||SKU – Supplier SKU||Code – Manufacturer SKU|