Home storage retailer moves to Shopify & grows
Homewares
$16.1 Million pa
81+
2 Outlets
Shopify
Business Challenges
Soko & Co, a leading home storage retailer in Perth, Western Australia, faced a major transition when it left a large franchise to operate independently. While the shift provided new opportunities, it also brought several operational and ecommerce challenges that required immediate attention and robust ecommerce solutions:
Managing multiple stores and a warehouse
Without the infrastructure of a franchise system, Soko & Co needed a centralised solution to efficiently manage stock, pricing, and logistics.
Upgrading from WooCommerce
Their existing WooCommerce platform lacked the scalability and advanced ecommerce functionality necessary for long-term growth.
Improving stock control
With multiple retail locations and a warehouse, accurate inventory tracking and pricing management were business-critical.
Enhancing user experience and online sales
The business required a more robust ecommerce platform to attract and retain online customers while integrating with physical store operations.
Recognizing these challenges, Soko & Co sought a technical partner capable of delivering a seamless ecommerce transition while ensuring continued business growth. We’re happy to say, they found that specialist ecommerce partner in TranslatorHQ.
THQ Solutions
TranslatorHQ provided a structured and strategic approach to help Soko & Co evolve its ecommerce operations.
The key solutions included:
WooCommerce Connector Development
As an interim solution, TranslatorHQ developed a custom connector to optimise their existing WooCommerce site, improving stock control and integrating pricing structures across all sales channels.
Strategic Migration to Shopify
As the business scaled, TranslatorHQ guided Soko & Co through a smooth transition to Shopify, ensuring minimal disruption to the business operations while unlocking new capabilities for ecommerce growth.
Custom Development for Product Selection
To enhance user experience, the team implemented custom solutions to make it easier for customers to browse and purchase products tailored to their needs.
Ongoing Support & Shopify Enhancements
TranslatorHQ provided continuous support, assisting with platform updates, theme changes, and system optimisations to maintain peak performance.
“As Soko & Co established online sales, our team gave them ongoing support, including specialised code for product selection and guidance through updates and theme changes”
Denis Jones, Client & Project Manager, TranslatorHQ
Results & Business Impact
The migration to Shopify and strategic support from TranslatorHQ led to significant business improvements for Soko & Co, including:
- Seamless ecommerce migration, ensuring operational stability and improved website performance.
- Enhanced stock and pricing control, allowing for better inventory management across multiple stores and a warehouse.
- Increased customer engagement and sales conversions, driven by an improved user experience and optimised website functionality.
- Scalable ecommerce framework, providing the flexibility needed for future business expansion.
- Stronger online and offline integration, ensuring a seamless omnichannel shopping experience for customers.
Conclusion
By successfully transitioning from a WooCommerce-based ecommerce system to Shopify, Soko & Co strengthened its ecommerce foundations and positioned itself for sustained growth.
TranslatorHQ’s expertise in platform migrations, custom development, and ongoing support ensured that Soko & Co could effectively manage its multi-store operations while maximising online potential.
With a scalable Shopify infrastructure in place, the business is well-equipped to expand further and continue delivering exceptional customer experiences in the homewares sector.