Ecommerce solutions for international expansion
Bike Storage
$5 Million pa
20+
AU USA UK EU GER
Shopify
Business Challenges
Steadyrack is a proudly Western Australian invention and WA-founded business, and now, a leading global provider of innovative bike storage solutions.
The company faced significant challenges in expanding its ecommerce operations into the United States. This transition required a complete overhaul of its existing business model and ecommerce systems to accommodate new manufacturing and logistics demands.
The primary hurdles Steadyrack faced included:
- Consolidating Shopify operations to streamline ecommerce management
- Establishing a new US headquarters, requiring integration with local suppliers and distribution networks.
- Diversifying sales channels beyond Amazon to enhance brand presence and increase direct-to-consumer (DTC) sales.
- Adapting to European regulatory changes, adding complexity to international operations.
THQ Solutions
To navigate these challenges, Steadyrack partnered with TranslatorHQ, a leading ecommerce agency specialising in financials and technical solutions for ecommerce and retail businesses, especially those with growth objectives, and international business expansion targets.
The TranslatorHQ team implemented a series of strategic solutions, including:
Website Modernisation
Overhauling Steadyrack’s Shopify presence to optimise user experience, improve conversion rates, and support multi-region operations.
Omnichannel Sales Expansion
Establishing new sales channels beyond Amazon, strengthening DTC sales strategies, and expanding retail partnerships.
Regulatory Compliance Support
Navigating complex European ecommerce regulations to ensure seamless international operations.
Operational & Team Support
Providing training and strategic guidance to help Steadyrack manage key staffing transitions, including the onboarding of a global marketing manager.
“The technical transformation we implemented helped Steadyrack to thrive, and we helped their team adjust to key staff changes, by supporting them with extra training.”
Denis Jones, Client & Project Manager, TranslatorHQ
Results & Business Impact
TranslatorHQ’s solutions enabled Steadyrack to successfully scale its ecommerce operations and establish a strong foothold in the US market.
Key outcomes included:
- A fully optimised US Shopify store, tailored for American consumers and global scalability.
- Enhanced logistics and inventory management, ensuring smoother fulfillment and operational efficiency.
- Diversified revenue streams, reducing reliance on Amazon and increasing DTC sales.
- Stronger internal capabilities, with new staffing and training initiatives supporting global marketing efforts.
- Regulatory readiness, ensuring compliance with evolving European ecommerce laws.
Conclusion
Steadyrack’s successful expansion into the US and beyond showcases the power of expert ecommerce support from a trusted partner agency. Through its partnership with TranslatorHQ, the brand overcame complex logistical and operational hurdles, modernised its ecommerce infrastructure, and positioned itself for long-term global growth.
TranslatorHQ’s end-to-end ecommerce solutions provided the foundation for Steadyrack to thrive in new global markets, ensuring a seamless transition and contributing to the company’s sustained success.